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How to Become Known as an Expert in Your Niche
Getting started and building an audience.
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A lot of online creators have become known for “a thing.” Jay Clause runs Creator Science. Matt McGarry is The Newsletter Guy. Katelyn Bourgoin is The Buyer Psychologist. These people, and many others, have carved out a specific niche and they are the go-to people for information on those topics.
Of course, setting yourself apart in an enormous sea of online voices is no small task. Over the past few years, I’ve worked to establish myself as the person who talks about tools and provides operations advice for solopreneurs.
And while I’m still in the audience-building phase, I see signals that I’m becoming known for “a thing.” This confirms what I suspected: I needed to define a clear and unique niche.
Based on my experiences and what I’ve observed from top-notch creators, here’s what you need to do.
1. Figure out “your thing”
What, specifically, do you want to be known for?
I spent a few years publishing content online with no specific game plan. I shared anything that popped into my head, anything I felt I could speak about authoritatively. I have a background in product management and running a customer success team… but I…