Do You Host Webinars? Follow These 7 Steps

Create a process you can follow every time.

Image created via Midjourney. Vibrant digital collage showcasing the process of hosting a successful webinar, featuring colorful, retro-inspired icons of a microphone, a computer screen with a live streaming sref 707734024 @annabyang

As a self-employed person and online creator, I find webinars to be a really effective way for me to grow my audience. I pick topics that are relevant, promote them myself, and gently guide attendees to other content and products I offer.

To be clear, if webinars aren’t your thing, don’t host them. You should feel comfortable talking — live! — to a group of people. It’s not for everyone. But if you’ve got knowledge to share and you make it easy for people to register, chances are you’ll get some signups.

There are also a lot of steps to host webinars, especially if you’re doing everything yourself. You’ll want to develop a process you can follow every time, so you can focus on the webinar content, rather than the logistics involved in setting up a webinar.

Here are the steps I follow every time, including the tools I use to get this done.

Step 1: Set up the webinar

At the bare minimum, you need a link for people to join your webinar. And you have to set this up before you do anything else, because you’ll need the link when you promote the webinar and send your attendees a confirmation email.