Content Strategy for Solopreneurs: What You Should Think About

From your email list to social media.

Image created via Midjourney.

To run a successful solo business, you have to get really good at marketing. Without a steady stream of clients, you’ll constantly be in the “feast or famine” cycle.

Marketing your business will involve creating content. But without a clear strategy in place, you won’t get great results (at least, not compared to the amount of effort you put in).

If you’re new to content strategy, here are some things to think about and the tactics you should use to make your strategy effective.

Get ridiculously clear about your audience

Your overall content strategy should identify your audience and your specific business goal. That way, you can make sure every piece of content you create is aligned with these two things.

First things first: what audience are you trying to attract with your content?

This is a big mistake I made when I first started creating content for my business a few years ago. I was knowledgeable about a lot of topics, so I talked about all of them.

After working with a brand designer, I narrowed my focus. I outlined (in writing!) who I’m trying to attract and what I…