Automatically Repurpose Social Posts Using ChatGPT

Tweak your posts before publishing them on another social platform.

Image created via Midjourney

I write a lot of social posts, particularly on LinkedIn. I also publish on Threads and (more recently) Bluesky.

Managing content across social platforms is hard. How much can one person write??

I know some people copy/paste across platforms. Personally, I’m not a fan of that. If I follow the person on two platforms, I see nearly identical content. Plus, I think each platform has its own vibe — so what works for one may not work for another.

I asked myself: how can I create unique content across platforms, without doubling (or tripling) my work?

The answer, of course, is automation.

LinkedIn is my starting point. When I write a new post for LinkedIn, it automatically runs through ChatGPT. In ChatGPT, I have instructions on tweaking the post for Threads. The modified post is then sent back to my social media scheduling platform (Buffer). When I’m ready to schedule posts for Buffer, I have a huge queue of posts waiting for me.

I do not automatically publish the posts to Threads. The modified version still needs to be edited. Even with instructions and examples of my style and tone, they still sound…